Small businesses are increasingly becoming aware of the pressing need for having a website as an important marketing tool. Furthermore, this is proving as a possible source of income. The only reason of not having a website or a blog is simply because a small business is not well aware of its benefits or how to take the first step for it. Logical flow dictates, developing a website on your own or hiring someone to do it for you. The real catch lies in the fact that the developed website should be showcased over the internet to have your presence visible. That place is called a web host.
What is a Web Host?
This refers to a physical server and its associated services that publish your website over the internet. Similar to a website being available for free or for a price, likewise is the case with web hosting which can be obtained from free to varying prices depending upon the number of offered features. They include domain options, email services, internet security or monitoring services to name a few.
The key in finding the right option is to set goals and evaluate the capabilities of various web hosting options that can best serve your requirements.
Free of Cost Hosting
This is an excellent choice for businesses that are just starting. This gives an opportunity to learn about different options and website development in general. Also works for those companies that just want to run a blog for sending company information to their customers. Free hosting requires the web hosting company’s name to appear as part of your domain name e.g. www.webhostname.yourbusinessname.com.
Furthermore, they also reserve the rights to advertise pop up ads or banners on your website. Other restrictions include limited security options, minimal to no technical support. Therefore it’s always advisable to choose the type of web hosting that best meet your needs.
Cost based or Paid Hosting
A number of price options exist to support your business’ website needs. Many hosting plans are reasonably priced and adequately meet your demands. The most common is shared hosting i.e. both your website and domain reside on the same server in line with many other websites. This is an extremely well-rounded and cost efficient solution for most small businesses. The usual price ranges from USD 45 to 100 annually. The included services are website backups, technical support, webmail etc. User-friendly software for website development makes it possible for you to easily develop your website and hence manage it.
Those businesses that ask for additional business related features to be installed through the web hosting service may possess the need for managing and selling retail inventory, large amounts of space for storing data, advanced and reliable options for managing data and keeping it secure. When such scenario exists, the web hosting company is sure to charge more.
The best idea is to also seek expert advice and support in all realms of web hosting to meet your business needs.